L-R: Chief Marketing Officer, MTN Nigeria, Rahul De, Chief Operating Officer, MTN Nigeria, Mazen Mroue, Singer and Songwriter, Chidinma Ekile, Award Winning Actress, Nse Ikpe-Etim and Chief Corporate Services Officer, MTN Nigeria, Tobechukwu Okigbo during the announcement of a new music reality show; Y’ello Star by MTN on February 16th, 2020 in Lagos
“This platform will help launch them to musical heights. We have a wealth of experience in supporting Nigerian talent and are confident we can improve on our past successes.”
Unlike Project Fame where auditions were physical, interested participants in Y’ello Star will only need to record themselves and send the video to the organisers through MyMTN app, social media or the MTN Nigeria website from where a team of judges will select potential finalists for auditions.
Regional auditions are holding in Abuja, Enugu and Lagos. Finalists from the auditions will proceed to the ‘incubation hub’ in Lagos, where they will be coached by experts in the music industry in several areas as they aim for the top prize. The competition will run until June 2020.
The winner of the show is expected to be gifted an apartment, fully furnished and fitted with studio equipment, a car and prize money.