Award-winning and internationally renowned DJ Black Coffee has opened up about the effects of the lack of music promoters in the South African music industry.
The DJ recently sat down with DJ Christos ahead of the Dance Music Summit, which is scheduled to take place in March.
The summit focuses on skills development in all aspects of the music industry and is attended by creatives who are passionate about music. Black Coffee said that in South Africa there are no music promoters – and we have club owners who are only focused on generating money for their clubs.
He said club owners are not investing enough on the equipment that alot of DJs need, and that they would rather focus on how their clubs look which is killing the industry.
He said we need more promoters because they curate sounds for DJs and understand their needs “I don’t even think people have a problem with buying the equipment.
I just feel like most people have a problem of putting things together, and out of the things that I see we lack in as a country, is we do not have promoters.
When you have a promoter, you have someone who’s passionate about the game, someone who curates a certain sound and who understands the needs of the DJs that he curates for”
The DJ said one of the reasons why he has slowed down on taking gigs in SA is that some places do not have a full sound system which is usually quite a headache.
“One of the reasons I slowed down in taking gigs here at home is having to go to places – and where what one wants is not there, It’s always been a problem, they tell you but so and so was here, no one has complained about speakers why you are complaining,” said Black Coffee.
Black Coffee said internationally they call DJs who have played in clubs before to find out about their experiences to avoid disappointments when they get to a place.