With a good understanding of the colourful socio-cultural fabric of Nigeria and the country’s dynamic and energetic character of play, Nike, in concert with Nigeria has released another classy collection of jerseys for the Super Eagles.
This is two years after the country’s 2018 release that went globally viral.
The wavey collection for 2020 is headlined by an all-new home kit that fuses the traditional aesthetic of an agbada robe with contemporary football and street style influences.
The jersey’s colourful angular pattern was hand drawn and is symbolic of Nigerian culture’s love of family and nobility.
The social media is already agog with praises and commendations.
Creatively so, Nigeria’s crest is placed centrally on the chest with a Swoosh underneath it. The player names and numbers integrate the eagle feather into the application, while “Naija” appears inside the neck of jersey and on the back of the socks in a new typeface.
This can only be described as intentionally creative and a good reflection of the swag of the most populous African nation.
The ultra-clean away kit is inspired by Onaism, a traditional artistic movement central to Nigerian design and craft represented in the trim details. A distorted eagle feather design features prominently in the fabric, while a green and white chevron design highlights the V-neck collar.
Nike are set to follow the jerseys up with a broader Naija collection that will include apparel including a poncho, vest, dress and more.
‘I’m loving it’ is all I can say as Nigeria has taken Super Eagles branding seriously lately.
Hopefully, this will be matched with colourful victories on the field.