The Africa Magic Viewers’ Choice might have and gone, but the dust is yet to settle on some of the issues raised by personalities in the movie industry. Nollywood Actress Lisa Omorodion has called out to the organisers of AMVCA complaining that the awards discriminates against plus-size women.
Liza was worried that no plus-size was shortlisted on AMVCA Best Dressed category. The actress felt this was too obvious to be ignored by the award organisers because African women are naturally curvaceous.
Hence, there was no reason why some plus-size women shouldn’t have made to the list of Best Dressed awards. The actress wondered if best dressed is only the reserve of skinny and slim women.
Liza argues that women should not be put boxed by fashion industry trends of what women should wear. The Nollywood actress added that global plus-size fashion industry is worth over $20 billion, a fact that should not be lost on AMVCA organisers.
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The Fashion Industry creates a fantasy world of what women are supposed to wear, and sadly a lot of women struggle to fit into this.This fantasy world always excludes curvy and plus size women, even though the fashion industry continues to laud itself as democratic in the era of Social media and gender equality. This is even made more obvious when the best dressed lists always excludes plus size women It is very disheartening that in Africa, where women are naturally curvaceous,we continue to discriminate against them. At the just concluded Africa Magic Viewers Choice Awards (AMVCA) award show, not one plus size woman made it to the best dressed list. Is style and best dressed list the preserve of only slim/ skinny women? We have to do better. The global Plus size Fashion Industry is worth a whopping 20billion dollars, with an annual growth rate of about twice the total clothing market. Do the math! That represents $20billion worth of buying power. Inclusion of all women in the fashion industry is the way forward. Only then can we say Fashion is truly democratic. To all the plus size women, you are beautiful,stylish,fabulous and worthy of every Best Dressed List #plussizematters #Amvca7 #amvca2020
In another related account, few days ago, veteran Nollywood Actress while reacting to her winning the Best Supporting Actress form RapidLion Awards in South Africa threw a jibe which many believed was directed at the organisers of AMVCA when she said she was happy the award was judged by a competent jury.
“I am beyond happy to have won this award on Saturday, 14th March, 2020 all the way in South Africa and have my work judged by a competent jury,” Kate tweeted.
Kate Henshaw’s movie which won her Best Supporting Actress at the RapidsLion in South Africa did not win any award at AMVCA.
Undoubtedly with her statement, the veteran actress has an important point about judges’ competency which the organisers of AMVCA must reflect on as they review the success of the just concluded awards.