Video of a woman masturbating in a IKea store has gone viral in China and beyond. The carefree woman was seen ‘sexing’ herself half-naked on various sofas and beds in the furniture store’s showroom. The identity of the woman and the person who filmed it have not been revealed.
Shoppers were seen in the background who seem to be oblivious of the indecent act. Later, the raw video was removed from Chinese social media. IKea promises clients and stakeholders it would take more careful security measures to forestall such occurrence in future.
Kea said: “We resolutely oppose and condemn this kind of behaviour, and immediately reported it to the police in the city of the suspected store.”
The exact branch where the incident took place was not revealed but Some Chinese social media users have postulated it may be a store in Guangdong province. This is because Cantonese — spoken in parts of southern China — can be heard in the background store announcements.
It was observed that no-one wore mask in the video, meaning the event may have taken place before the coronavirus pandemic and the attendant lockdown and social distancing rule.
The store appealed to customers to shop in an orderly and decent manner while it intends to take “even more careful security and public cleanliness measures”.
A Weibo user trivialised the indecent act: “This woman is so brave, I don’t understand, [she’s] just doing it in broad daylight.” Another one added in a confused tone: “There are so many people around, I just don’t understand.”
In 2015, a couple who had sex in the changing room of Japanese clothing chain, Uniqlo became popular via the viral video of their ‘sexcapade’.
Five people were arrested by the police over the matter, including the young couple in the video.
Many alleged it was a publicity stunt but Uniqlo firmly denied it outrightly. The Chinese Cyberspace Association said the daring ‘sex-art’ violated socialist core values critically.
Deliberate public nudity attracts ten days administrative detention in China. Uploading, disseminating and distribution of obscene content online carries a fifteen days detention and a maximum of 3,000 yuan fine.