Nigerian photographer, Oye Diran draws inspiration from old school elegant styles of his parents to do a modern craftsmanship of photography.
He claimed to be awestruck by depth of the riches of the Iro and Buba with matching gele (wrapped skirt with tailored top and head-wrap).
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A Ti De (We have arrived) by Oye Diran riffs on vintage Yoruba fashion to celebrate the timeless iro and buba style. Nataal debuts this film and photo series. . Turn to look at me: link in bio . Photography, art direction and styling Oye Diran (@oye_diran) Film direction Oye Diran, John Kolleh (@jnkyrdcinema) Models Fatima Ayinde (@timewithtima), Bemisoul (@bemisoul), Dorcas Adekanbi (@kissmyfacee) Hair Mohan Jean Mary (@modimel_salon) Make-up Beauty By Bless (@beautybyblesss) Styling assistance No Studios (@no.studios) Photography assistance Obinna Obioma (@mrobinnaobioma) DP John Kolleh . #nataalmedia #OyeDiran #lagos #nigerianfashion
To him, it’s about reliving the beauty of old school heritage.
“A ti de” (We have arrived) is the vintage Diran created after researching Nigerian Yoruba fashion collections from the 60s to the 80s.
It features portraits of three women dancing, posing and having a good time because Yoruba people are dress and celebration addicts. He told CNN that: “Traditional weddings, for example, are an opportunity to wear your finest iro and buba, add accessories, and show out”. he said.
Nigerian image specialists such as Lakin Ogunbanwo, Ruth Ossai and Diran often catapult Nigeria’s old school experiences – colonialism, neo-colonialism, independence, self-rule, military rule, democracy interwoven with their socio-cultural nuances from the 50s to date to relay messages that relate to today’s struggling but optimistic Nigeirans.
From business and event production background, Diran has made photography his calling in the last ten years.
He is primarily self-thought but has drawn lots of inspirations from the authorities in the industry such as renowned West African photographers J.D. Okhai Ojeikere, Malick Sidibé and Seydou Keïta. He disclosed that: “These legends depicted the excellence of their culture. I’m inspired by the set designs, styling and conceptual poses of their portraits.”
He started this regale series in 2017 to accentuate the symbolisms of gele against the canvas that spotlights the ‘unsung’ beauty of the African woman. “A ti de” is spotted with inspirations from Ojeikere’s celebrated archive that documented the intricate hairstyles and headwear of Nigerian women.
He said further that, growing up as a kid in Lagos, Nigeria, he recalled looking at old pictures his mother had of herself, friends and family. And From their stylish conventional Yoruba attires to more contemporary styling of the attires, he was inspired further to create the series.