Muiltichoice may have secured a permanent solution to the complaints of its customers aross Africa who decry that the Digital Satellite TV network (DStv) often repeats his shows – Multichoice is partnering with streaming services such as Netflix and Amazon to provide their content on its platform.
This will give Multichoice a better competitive edge when online viewing takes off on the continent.
By adding international streaming services to it’s existing DStv platform, it is therefore going ‘wisely-aggresive’ to maintain its growth as its total subscribers in Africa sits at 19.5 million.
This gives existing subscribers access to more streaming services through DStv. They will pay their monthly bill in local currency for the add-ons’ and this will lessen payment friction and provide one place for subscribers to find and watch the content they like.
This was indirectly revealed in a presentation by the Chief Executive Officer (CEO) Calvo Mawela on Thursday but he did not name the partners or give further details of the partnerships.
It was reported that the deals with Netflix and Amazon were included in the company’s results presentation on its website.
The CEO said: “We need to start preparing ourselves to make sure… we become the platform of choice for people to consume these services. If you are a one-stop-shop where they can get all of this… we position ourselves very well in the market for us to gain customers”.
Netflix is one of MultiChoice’s competitors. The partnership suggests a shift in MultiChoice’s strategy from competing with such players to ‘conspiring’ with them instead.