Tanzanian Afropop star, Diamond Platnumz was stunned yet elated when his record producers hit his door a cake iced with YouTube’s logo to mark a milestone for him.
He was celebrated as the first sub-Saharan African singer to get one billion views on his YouTube channel.
He was filmed with all smiles and surprises as the news was broken to the 30-year-old songster.
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From the Digital Department to Our Boss @diamondplatnumz Another Big Congratulations For Being The First Sub Saharan African Artist To Reach 1 BILLION VIEWS on @YouTube We Wish You All The Blessings SIMBA! And We Are So Proud To Be Part Of This Historic Moment Cc @kimkayndo @diamond_tweets @princekhamis1 @bravesty_sk #DiamondPlatnumz #WCB4LIFE
In the last decade, the “bongo flava” crooner – who gave a Africa a uniquely Tanzanian offering via “bonga lava” has continued to shine.
His beats are ‘danceable and romantic blended with melodies that oozes urban beat inspired by traditional taarab music from the East African coast.
He is described as a hard working guy great showmanship by DJ Edu, who hosts the weekly pan-African music show This Is Africa for the BBC World Service.
Opportunities in Tanzania is huge for him – about 43% of Tanzania’s 55 million people having access to the internet and they fanatics of the new Afropop wave with their Tanzanian finishings.
Afropop rendered in Swahili is growing in East Africa so he a huge home-grown Swahili-speaking audience ready to rock and roll with him.