Johannesburg, 06 July 2020 – Standard Bank is proud to announce that SimplyBlu, one of its e-commerce solutions which recently went live in June, has received the Product of the Year 2020 vote in the New Products: Services Category.
Product of the Year is the world’s largest consumer-voted award for product innovation. Established 25 years ago in France, the awards programme is now active in 28 countries and aims to guide consumers to the best products in their market and reward manufacturers for quality and innovation.
SimplyBlu which was launched in 2019 to make it easier for businesses to have an online presence -won against other competitive solutions available in the South African market. The outcome was reached after months of research and 1,500 votes from households from around the country.
The solution currently services 280 merchants, with increased demand since lockdown. Standard Bank believes that this is attributed to merchants being responsive to the new norm, overcoming limitations of social distancing and reduced in-store sales. The category of industries SimplyBlu operates across range from retail, medical and hygiene products, learning and education and groceries amongst others.
“This stamp of approval for our business in a box solution is something of which we are extremely proud,” comments Nelisa Zulu, Head of Card and Payments at Standard Bank.
“The award is an endorsement of Standard Bank’s collective efforts in using digital elements to create an integrated product that helps businesses to grow and access a wider customer base. Over and above receiving the award, we want our customers to know that our SimplyBlu solution positively contributes to the business value chain, both directly and indirectly. Where directly a merchant utilising SimplyBlu may need to get more staff to support growth of their business, and indirectly through job growth opportunities in the value chain.”
“As Standard Bank, we continue to focus our efforts on providing the best ways to assist SMEs in tackling business challenges. This has become even more pronounced due to the constraints brought on by the Covid-19 pandemic. SimplyBlu is one of the tangible solutions that can help customers sustain their businesses under the new normal.”
The SimplyBlu platform can be set up without any knowledge of coding and offers a one-stop solution that covers all needs for digital payments, invoicing, fraud detection and social media integration. SimplyBlu also provides a simple account management dashboard that can be accessed in real time to help merchants stay on top of sales activity.
“Digital is the new norm, Covid-19 has accelerated digital demand and supply by consumers and retailers, respectively. If you do not have an online presence or other forms of digital payment options, you run the risk of not participating in the “new” digital marketplace, and invariably loosing sales and potentially customers,” says Zulu.
With Standard Bank continuing to engage with customers and their partners on future developments, Standard Bank’s Simply Blu offering continues to see significant uptake following its launch. The platform has seen 100% growth during this period with business owners increasingly realising the benefits of managing and flighting their businesses through online platforms.