Never a dull moment when it comes to the Celeb Scene in South Africa, not even in the era of COVID19 Lockdowns, Pandemic Peaks and Economic Meltdowns affecting everyone in one way or another.
The trigger in this latest round of Twitter wars is all thanks to the South African Music Awards (SAMAS), whose mantle as the nation’s pre-imminent music awards honour and event, is taking a beating courtesy of one of the industry’s Top Acts – Cassper Nyovest.
Calling the SAMAS “Sh*t”, and following up with the statement on Twitter where he dissed the relevance of the awards by stating –
“My first album was snubbed at the SAMAs & I was given best new comer. I wasn’t even nominated 4 song of the year with Doc Shebeleza. I stayed away from the SAMAs and become the biggest rapper they have ever seen without the SAMAs”.
This outburst was intended as an expression of solidarity for a fellow artist Go Go Girl” singer Ayanda Jiya, who felt snubbed at not being nominated by the SAMAS because in her words “I guess it’s coz I’m not with a prominent label?”
All this despite the up and coming songstress, who, in her words “Didn’t get nominated for best RnB album and I had 3 singles from that album that were dominating the charts on radio and tv. My current single ft Stogie T is one of the most played music videos on tv this year (Sic)”
While throwing all of this shade on the SAMAS seemed warranted from Cassper Nyovest & Ayanda Jiya. Not everyone was jumping on board for dumping on the SAMAS.
TV Presenter and Musician, Moozlie, went on to question the credibility of the complaints with a stiffly worded tweet and jab at her dissenting contemporaries – “Awards are legit when you’re winning them & crap when you’re not. Why?”
The former VUZU presenter went on to express a more selfless opinion on the awards. “Maybe we can just be the change and be happy for the people that are nominated?
However, another artist chimed. DJ Maphorisa, expressing what he thinks is wrong with the SAMAS pivoting on the point his artistic peer Moozlie had made about the credibility of the awards.
“Five people sitting on a table and choosing their favourite artists” DJ Maphorisa pointed out and stressed that the current judging process was a way of “Killing an African Child’s dream”.
Food for thought, considering that DJ Maphorisa is sitting on eight SAMA nominations in 2020.
According to SME South Africa, the local music revenue is projected to be around. R1. 7 Billion by 2021. With the SAMAS entrenched as the premiere awards distinction for the industry. It’s no wonder controversy is sure to follow, as it usually does when “Business as usual” is the Blueprint people are forced to live with.